Our work
Every claim in the framework is verified against independent evidence — never taken from the companies selling the product.
Researchers on the founding board set the evidence bar for every certification claim. If a claim cannot be supported by independent, methodologically sound evidence, it does not certify — however good the marketing. The bar rises with the tiers: Gold requires independent validation, and Platinum is peer reviewed.
Produced apart from the vendor — not commissioned marketing research.
Designed and conducted in a way that can actually support the claim being made.
Studied in the age band being certified, not extrapolated from a different one.
Where the research on a question is thin, the framework will say so plainly rather than paper over it. Naming the limits of the evidence is part of what separates a framework from a sales pitch.
The working groups are open to universities, research centers, think tanks, and independent researchers — the people who will hold the framework to the evidence. If that is you, inquire about research membership or join a working group.
Our work, page by page
